As a fashion blogger, greening your blog may seem like a daunting task. But any small change that you can make like buying a little less, shopping in charity shops or occasionally blogging about an ethical brand will have a positive impact on the world around you. If you are not quite sure why you should bother then here are a some good reasons.
There are many ways that you can help others whilst you blog. It is great to feel that your blog has a sense of purpose and I actually find myself much more motivated to blog when I feel like I am doing some good. Promoting brands that provide a decent living wage for those making their clothes and do not use cotton picked children in countries like Uzbekistan and Burkina Faso is a good start. If you are not sure which companies to avoid check out the buyer’s guide to high street shops on Ethical Consumer.
The world cannot sustain our constant appetite for new stuff all of the time and this includes fashion and clothes. Each piece of clothing that we wear only once or twice before throwing away uses nonrenewable resources, contributes to global warming and adds to the landfill problem. The cotton used to make most cotton clothing has also been grown with a large amount of pesticides which are bad for the environment and pose a health risk to those living in the area. As a fashion blogger you can easily promote sustainability by not encouraging people to buy clothes that they do not need. Vintage, thrifted, charity shopped and DIY outfits are all great ways of been stylish, sustainable and unique.
Ok, so not everyone buys into the whole people and planet thing, but one way that bloggers can be and are more sustainable is by developing their own sense of style. Slavish devotion to fashions and trends can lead to us constantly renewing our wardrobes with new fast fashion items. As a blogger working your own individual style is what will set you apart from the crowd (plus it is so much more sustainable). Why not invest in a beautiful clothing that you love, looks great on you and you will wear for seasons to come instead of a piece of clothing that you have to have just because everyone else is wearing it.
Your bank balance
Having new clothes might be great but if you never get the chance to go out because you have spent all your money on clothes, it kind of seems a bit pointless. Making the switch to more sustainable clothing that lasts more than one season or shopping in charity shops means that you will always have something amazing to wear but also some money left for the fun stuff in life like going out.
Finding a niche
As fashion bloggers we are all look for a slightly different angle or something interesting to write about. Most ethical and sustainable fashion brands have an interesting story to tell, if you choose to feature them on your blog you won’t have any trouble finding something to write about. Ethical and / or sustainability is an interesting angle of fashion to write about. When you find yourself a new niche and set yourself apart from the crowd, you may also find a whole new set of brands that will want to work with you.
Become part of a movement
The ethical fashion movement is steadily growing and gathering pace. If you want to become part of a movement that includes some truly inspiring, passionate and friendly people then ethical fashion is for you. There are plenty of online communities where you can network and interact with like minded people with a shared purpose and enthusiasm for fashion that looks great but doesn’t cost the earth.
Discovering new brands
There are lots of new ethical and sustainable brands emerging all the time and rather than being restricted by this, they seem to strive to find new ways to be creative. These brands are fun, fresh, contemporary and innovative, if you weren’t on the look out for ethical brands, you may not even get to know about them.
Get ahead of the game (it’s the future!)
Many of the big brands are now making moves towards becoming more sustainable and ethical. If this is the way that the industry is going, it makes sense to be ahead of the game and be one of the early adopters.
Authenticity and credibility
Aligning your own values with those of your blog is the only way to be authentic and credible. If you are encoruaging people to keep buying new clothes that they don’t really need and yet you don’t really believe this is the right thing to do, your writing will seem shallow and empty. Think carefully about why you are blogging and what you hope to achieve with it and make sure it matches your own personal values.
Limitless access to new clothing week on week actually (believe it or not) gets boring in the end. I think it tends to stifle your creativity where as having less choice can really stimulate creativity and make you think so much more about what you are wearing. The fantastic upcycled pieces of clothing and DIY tutorials that you can find on so many fashion blogs is proof of this. Creating a new outfit without buying fast fashion can be a bit of a challenge but you may even find it fun!
So that is it! These are the reasons that I decided to green my blog. I would be really interested to hear if anyone else has any good reasons.
With warmest wishes