We Need You! The Wartime Challenge 2013

the wartime challenge

We need you! The Wartime Wardrobe Challenge 2013

Fellow ethical fashionistas and bloggers, lovers of all things green, vintage and Fairtrade, I come bearing festive news of an ethical fashion challenge designed to change the way we think about our wardrobes, promote the ethical fashion cause and raise some much-needed money to support garment workers worldwide.

So, what is it?

The Wartime Wardrobe Challenge is based on the clothes
rationing system introduced in June 1941 in response to the shortage of
materials and need for factory space to produce war supplies. In short,
everyone was expected to make only essential clothes purchases, and make the
most out of their existing wardrobes using the principles of ‘Make Do and
Mend’. The coupon allowance for men and women during this time was 66 coupons,
with different garment types attracting different coupon values (e.g. a dress
was 7 coupons and a coat was 14).

In 2013, Meg (the Double Life of Mrs M) and I (Nik of Little House in Town) will be challenging ourselves to live within these ration restrictions, but (of course) with an ethical twist!

Any items purchased that are deemed ‘unethical’ will be penalised
- attracting a higher coupon charge than their counterparts. We will also be
encouraging re-use and repair by making all second-hand and vintage purchases coupon-free, as well as allowing free use of sewing materials and existing fabric stocks.

In addition, any overspend on our coupon allowance will result in a hefty fine – the proceeds from which will go to garment worker charities.

(You can see the full list of coupon values and rules here.)

 What can I do?

Throughout 2013, in addition to blogging our progress in the challenge, Meg and I will also be sharing practical, useful advice and tutorials to highlight the issues in the fashion industry, get to grips with the background of ethical fabrics, learn new skills in making and repairing our clothes, and experiment with clothes washing techniques and item care.

Of course we would love for you all to sign up and take part in the challenge with us, blog your own progress and display our lovely badge for the world to see. But even if you choose not to join in with us, there are other ways that you can help us raise awareness of the challenge and (therefore) the benefits of curating an ethical wardrobe.

  1. Share your shopping/mending/making skills with us!
    Take over our blogs for the day and showcase your talents, or teach us how to
    do something new.
  2. Follow us on Facebook (Nik, Meg) and Twitter (Nik, Meg) and share our progress with your
    followers (#WWC).
  3. Let us know about any ethical fashion posts
    you’ve done on your own blog that could be of use to us in the challenge, so we
    can share them with other participants.

Or anything else you can think of! The key aim of this challenge is to bring awareness – of the fashion industry, of the alternatives available, of the simple ways each person can make a difference. We, as ethical fashion bloggers, are the natural ambassadors for all of these things and if with our knowledge and influence we can convince one single person to change their habits for good then I think it will have been a good use of my 2013.

A very Merry Xmas to everyone, and here’s to an ethical 2013 (said in Queen’s Speech-esque voice)!

For further information on the challenge, email nicola@littlehouseintown.co.uk or visit www.littlehouseintown.co.uk / thedoublelifeofmrsm.wordpress.com  

 

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