Ethical Fashion Blogging for 2015

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

The ethical fashion blogging community is an extremely passionate, tight-knit bunch, of which I am proud to be a part. We use our voice to promote a range of issues from sustainable fabrics through to corporate social responsibility.

Peer into the Twitter-verse (a mash-up of Twitter universe) and you will read a range of tweets around topics such as:

* Is Organic Cotton Really Sustainable?

* How Ethical Fashion is Helping the Lives of Women

* The Big Fashion Labels Embracing Sustainability

* ‘No Shopping’ Challenge

We don’t only use Twitter. We’re embracing Pinterest, Facebook and Instagram too.

Our community is also increasing in size with bloggers and brands jumping on board “Team Ethical”.

So what can ethical fashion bloggers do in 2015 to keep this momentum going?

Build relationships with brands

The next time you get a press release, event invitation or marketing email instead of just skimming through the information and writing a quick post about the product or brand, why not go one step further and complete a detailed interview? Or better yet, phone the brand and ask for a telephone interview? Follow up by befriending them on social media. Getting to know each other and working together is the only way forward for ethical fashion.

Collaborate with other bloggers

One of the ways to promote ethical fashion is to reach out to ‘normal’ fashion bloggers. Whilst it can be difficult to collaborate with a blogger that doesn’t share the same values, opening the lines of communication is the first step to helping them understand – and hopefully convert to – ethical fashion. And to be honest, I myself wasn’t always an advocate for sustainable and socially responsible fashion. It was through experience (gained first hand when I travelled to China in the hopes of starting a fashion label) and knowledge that I became more aware of the impact of my fashion choices.

Be professional and learn to edit

Like with all other industries, the ethical fashion industry relies on good quality online content to help promote its cause. Posts that are rife with spelling errors, poor grammar and blurry images just won’t suffice. To ensure that we are not seen as ‘cowboy’ bloggers who are too hippie to care about our readers, let’s take blogging seriously and edit our work. You can do this by:

* spell and grammar checking

* checking for punctuation

* writing effective headlines

* checking names are correctly spelled especially names of people and brands

* attributing your sources (especially for photographs and statistics)

* using high quality images

Now I know that I’ve only scratched the surface so if you have any other advice for bloggers, feel free to share them!

Author’s Bio

Jennifer Nini is the founder of Eco Warrior Princess, an eco fashion and green lifestyle blog. She is also member of the Ethical Fashion Forum. She studied Fashion Business, works as a freelance writer and is currently establishing a permaculture farm and organic food business in Australia.

Follow Jennifer on social media:

Facebook
Instagram
Twitter
Pinterest

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The #Secondhandfirst Week Outfit Challenge

As I mentioned in my previous post,this week is #secondhandfirst week, an event organised by the textile recyclig charity TRAID. In order to join in the celebration of all things secondhand but especially clothes, we decided to arrange a little outfit challenge for the Ethical Fashion Bloggers community. It was quite simple really, in order to enter, each blogger had to create an outfit featuring at least one secondhand piece or all secondhand.

First up is Franca of Oranges and Apples wearing a lovely stripy vintage tunic dress. Franca is an expert at creating fantastic outfits with secondhand pieces and has managed to wear almost all secondhand for the challenge with the dress from Etsy, the necklace and jacket (you will have to check out the actual post to see this) from a charity shop.

Everyday is a secondhand first day for Jo of Joyatri but she has put together a lovely outfit for the challenge featuring a retro combination of a 1970′s cape and bag.Check out the blog post to learn a little more of the history behind this fabulous cape. Also in keeping with the theme are the 1970s psychedelic print curtains that you can just see in the picture.

Over at Peggy Jobbins Thrift Mistress, Hannah has put together a lovely outfit that is all secondhand except her shoes. She has proved how amazing secondhand clothes can look with some great charity shop and car boot sale finds. Keep an eye on her blog as she may be posting more second hand outfit inspiration this week!


Lastly is my outfit as featured on ethicalfashionblog.com made up of a vintage parka, a silk scarf from Oxfam upcycled with pom pom trim and jeggings from Oxfam. My chair is also made from recycled saris.

Don’t forget to check out #secondhandfirst on Twitter for lots more sustainable style inspiration and TRAID for Secondhand First events going on all week.

Will you be wearing anything secondhand this week?
With warmest wishes

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Ethical Fashion – The November Round Up

#SlowStreetStyleImage credit Consciously Sartorial #SlowStreetStyle

Over at Consciously Sartorial and So Good So Cute, there is a great #SlowStreetStyle challenge. The challenge is open until the end of November, check out either blogs to out how to join in.

Susie of Style Bubble is probably one of the most influential of fashion bloggers so it is fabulous to see her posting about sustainability in fashion in her post Making the World a Better Place.

On 26th November Hubbub is delighted to be hosting a Refashion Day at Makerversity, Somerset House, curated by The Good Wardrobe. The day will kick off at midday with a drop in Sew It Forward session, the frock-friendly, style-hungry initiative from The Good Wardrobe which encourages people to share sewing, knitting and mending skills. Guests are invited to bring a garment in need of some TLC and learn how to keep it looking good for longer. Find out more on The Good Wardrobe.

If you are a healthy living blogger and would like to discover lots of new blogs to follow, you should definitely check out this list Top 60 British Healthy Living Bloggers over at Curiously Conscious.

Want to shop ethically this Christmas but not sure where to start? New ethical marketplace, Ethical Box are holding a pop up shop just off Brick Lane on 29th and 30th November. Check out their website for more information.

Buying less is definitely the most sustainable choice and in the latest post by Danielle L. Vermeer, you can find out how to winterise your wardrobe without buying anything new.

Also on the subject of buying less, Jennine Jacob over at IFBhas also written a fab post on Six Things For Personal Style Bloggers To Do Before Buying New Clothes.

Last but not least don’t forget to enter our November outfit Challenge #SecondhandFirst before 16th November. I look forward to seeing your outfit!

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

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The #SecondhandFirst Outfit Challenge

secondhandfirst Traid

Secondhand First Week is organised by fashion reuse charity TRAID, to celebrate all things secondhand while committing to using more of our existing resources, rather than buying new. It involves a week of events, workshops and initiatives between 17th – 23rd November. TRAID is also asking for people to take the #secondhandfirst pledge to encourage people to commit to sourcing a percentage of their wardrobe secondhand.

Here at Ethical Fashion Bloggers, we will be celebrating the #secondhandfirst week with a little challenge of our own. It is pretty simple really.

All you need to do is put together a fantastic outfit featuring some or all secondhand clothes, take a picture about it, post it on your blog and then send me the link to ceri@heathcotecommunications.co.uk by midnight on 16th November (UK time).

It would also be great if you could mention Secondhand First Week in your post and link back to us here at Ethical Fashion Bloggers. I will post a round up of all of the #secondhandfirst outfits on 17th November.

You could also get even more involved by wearing something secondhand every day for the week and share by submitting your photos and styling tips to sarah@traid.org.uktweet @traid using the hashtag #secondhandfirst, or post on  Facebook page /TRAIDcharity. Find out more about the fun activities going on for #Secondhandfirst here

I look forward to seeing your #secondhandfirst outfits!

With warmest wishes

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Ethical Fashion Bloggers – the Relaunch!

I am afraid life has been pretty busy over the last year and the Ethical Fashion Blogger community has taken a little bit of a back seat for me. However, However over the last few months, I have decided to streamline my life a little and realign my priorities a little (ethicalfashionbloggers.com being one of them). It is such a fantastic community and a great way for like minded bloggers to network, get inspiration and share ideas. It seems like such a shame not to be making the most of it.

So as from the beginning of November, Ethical Fashion Bloggers is relaunching!

We will be starting with a November outfit challenge  (details to be posted very soon). I will be posting a monthly round up of some of the best ethical and sustainable fashion posts and a blogger interview each month, so please let me know if you have posted something fab that everyone should know about or if you fancy being interviewed. I am also planning a bigger challenge to launch in the New  Year.

In the mean time if you would like to join the Ethical Fashion Bloggers Community, write a guest post or have an idea for a challenge or feature for Ethical Fashion Bloggers, please email me on ceri@heathcotecommunications.co.uk. I would love to know what you think or your ideas on how we can make Ethical Fashion Bloggers an even bigger and better community.

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

 

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Rana Plaza Collapse – How Fashion Bloggers Can Make a Difference

As the number of deaths on the Bangladesh building collapse continues to rise, the fashion brands involved discuss how they will help the victims and their families  in the aftermath of what has turned out to be the most deadily of disasters in the Bangladesh garment industry. Whilst 24th April 2013 was a dark day for the fashion industry, the building collapse that happened that day was by no means an isolated incident. Death and injury are common place amongst garment industry workers in Bangladesh driven by poverty and struggling to produce low cost clothing on tight time scales in dangerous and inhumane conditions. Compensation is needed for the victims and their families but there needs to be more done to prevent similar tragedies from happening in the future.

Whilst the fashion industry thinks about what should be done if anything and talk continues over greater regulations in Bangladesh, it seems that consumer voice and demand could be the most important factor in driving sustainable change in the fashion industry.

How Can Fashion Bloggers Make a Difference?

One of things that I have always loved about fashion blogging and reading fashion blogs is that they give an independent view of fashion standing apart from the industry in many ways and refusing to be dictated to on what they should or shouldn’t wear. Bloggers not only have a voice as consumers of fashion but also have varying levels of influence over others and their buying choices.

Through their blogs and other social media platforms, I believe that fashion bloggers can make a difference and drive change, creating a greater awareness amongst consumers of the issues within the fashion industry. Here are just a few ways that you as a fashion blogger can make a difference and help to ensure that a tragedy like that of the Rana Plaza in Bangladesh on 24th April never happens again.

Join the call for change

Join Ms Wandas 1% Campaign calling for companies to invest a minimum of 1% of their profits to ensure the human rights of garment workers are properly protected. You could also tell your readers about these campaigns. Facebook and blog badges and Twitter Avatars are also available at Ms Wandas.

Sign the petition Amirul Haque Amin, President National Garment Workers Federation in Bangladesh to ensure safety for workers & compensate victims of building collapse and the Clean Clothes Campaign petition telling brands to take responsibility and sign the Bangladesh Fire and Building Safety Agreement share it through your social networks.

Write to the CEO’s of brands or contact them through Twitter and Facebook to ask them to take full responsibility for their supply chain ensure safety for those working in it.

Increasing Awareness

Thinking carefully about what you buy is not only a good way to be a good consumer but also to set an example and inspire others to do the same. Each fashion blog is unique and different and can find a new and interesting way to raise awareness of issues in the fashion industry and encourage responsible consumption. This could be by posts directly discussing the issues to commentary on the choices of clothes that you make and why, to featuring ethical fashion brands in your outfit posts or telling the story behind your clothes and how they were made.

As a fashion blogger you are ideally placed to inspire others to be responsible consumers with your unique and creative style. In addition as consumers we all hold the power to drive change in the fashion industry and to help ensure that such a terrible disaster will never happen again.

How will you be making a difference?

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

Image credit

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How to Celebrate Earth Day on Your Blog

(image source)

Hi Ethical Fashion Bloggers and Happy Earth Day! Obviously we hope that all of you find the Earth special all year round but since today is a special day to celebrate green efforts and all efforts that make a better cleaner place. Here are some ways to celebrate Earth Day with your readers.

Wear Vintage-Head to Toe!

There’s no better way to show your readers the value of 2nd hand clothing than by wearing it yourself. Shopping second hand is pretty accessible for most so share some of your thrifting tips and tricks and favorite places to find 2nd hand finds.

Swap/Shop/Win with Your Stuff

Finally, clean that closet of yours and let readers swap with an item of their own or buy your former things. Also in the spirit of cleaning and reusing, take some of the best things in your never to wear again pile and have an Earth Day giveaway.

Earth Day Sales

There are a lot of ethical stores doing Earth Day deals. For example Nau andAbe’s Market are both having Earth Day specials. This is a great way to introduce your readers to ethical stores while showing some love for ethical shops you believe in.

Green DIY’s

If you’re a crafty blogger show it off! Share a green DIY, reusing and upcycling something you already own or can find in a normal household.

If you’re not so crafty share a green DIY roundup. Be sure to source all the DIY’s and credit and link back! You can find some great green DIYS at Crafting a Greenworld or go on to Pinterest and type in “green crafts” or “upcycling”.

Have Your Readers Take a Pledge

(photo source)

One of my favorite pledges is this Slow Down pledge that comes from Slow Fashioned. But whether you take a pledge that already exists or make one up of your own; ask your readers to take it with you. Make the pledge honest and thoughtful and in the spirit of Earth Day.

 

How will you be celebrating Earth Day with your readers?!?

 

Jamillah writes at made-to-travel about ethical shopping and happy things. You can find her on twitter @made2travel.

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Vote for your Favourite International Ethical Fashion Brands

You may of noticed from our recent blog posts that the editorial team here at Ethical Fashion Bloggers have been busy posting about our favourite ethical designers from around the world. Jamillah of Made-to-travel.com has been sharing some of the most sustainable and stylish from New York, Davinia of Techstylista.com from Australia and myself from London (well nearby anyway!).

So now comes the fun bit. We would like you to get involved, to help us decide where in the world is the winner in the sustainable style stakes. All you need to do is follow us on Pinterest here, check out our International Ethical Fashion Board here and vote on which looks you like best by favouriting or sharing your favourite.

We would also love to see your favourites from whereever you are in the world so you can either post on your blog or create a look with their collections on Polyvore. Please let me know your email so that I can invite you to pin on our Pinterest boards or email the link to me ceri at heathcotecommunications.co.uk so that I can pin it for you.

We also have a number of other Pinterest boards for you to pin to at Ethical Fashion Bloggers. Again please email me so that I can invite you to all or any of the following. Pinning is such a great way of sharing style and inspiration, we hope you will get involved.

Ethical Fashion SS13
DIY/ Upcycling Fashion
Vintage Style
Ethical and Sustainable Accessories

I can’t wait to see who you vote for and see your favourite local ethical designers and brands! Happy pinning.

With warmest wishes

Ceri x

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Ethical Brands in London – Fair + True

For our latest challenge on Ethical Fashion Bloggers, I was tasked with showcasing a London Designer / brand with an ethical focus. One of the things that I really love about London is that has such a diversity of cultures often reflected in its amazing eclectic fashion and style. Eclectism meaning “the borrowing of a variety of styles from different sources and combining them” (Hume 1998, 5).

London FashionLondon Fashion by styleeyes1-333

Fair + True combines locally (London) produced with fair trade fashion from abroad with a signature style of bold bright, bright and colourful pieces in contemporary styles with African inspired prints. I love that each piece from the Fair + True collection can be used to create  a truly eclectic London outfit.Pretty London Fashion

Being such a fan of bold and bright prints, I couldn’t help but choose Fair + True to post about accessorised with a little Vivienne Westwood (for Melissa) and Tatty Devine. All three with very strong links to London and its vibrant fashion scene.
Printastic

What do you think of London Style? Will you be rocking bold and bright prints this spring?

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

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Ethical Designers in Australia – Ginger & Smart

Since landing in my new home city of Sydney, Australia I’ve been delving deeper and deeper into the Aussie ethical fashion world. There is a definite difference in designers and size of the ethical fashion market compared with London, but the unique flare that these Antipodeans neighbours bring, more than make up for it. The designers that stand out from the crowd for me are Ginger & Smart.

Ginger & Smart are sister duo Alexandra and Genevieve Smart, who founded the brand in Sydney over 10 years ago in 2002. They are one of the few high-end designers in Australia to be accredited by Ethical Clothing Australia. Their designs project a cool sophisticated confidence that any women would be happy to encapsulate and epitomise eco-chic.

The array of pink garments and accessories is right on trend for AW13.

AW13 Pink Trend

Ginger & Smart AW13 Pink

The newly launched diffusion collection AKIN by Ginger & Smart, feature a range of mini and party dresses with modern graphical prints. Appealing to a broader and younger market.

AKIN collection

AKIN by Ginger & Smart

AKIN by Ginger & Smart by techstylista featuring dresses

Between Somewhere & Nowhere AW13 is the latest collection and features some striking patterns and shapes.

Between Somewhere & Nowhere AW13

Between Somewhere & Nowhere AW13 - Ginger & Smart
Ginger & Smart will be featuring their latest collection at this year’s Mercedes Benz Fashion Week Australia event. It’s not hard to see why these designers have fast become my favourite Aussie brand, I’m hoping to get into the their collection show to see this style duo up close and personal.

Davinia writes at Tech Stylista about all things to do with ethical fashion and how you can be fashion conscious whilst being kinder to the planet with an injection of weekly technology stories to keep your manicured nails on the pulse. Follow @techstylista on Twitter.
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