How to Celebrate Earth Day on Your Blog

(image source)

Hi Ethical Fashion Bloggers and Happy Earth Day! Obviously we hope that all of you find the Earth special all year round but since today is a special day to celebrate green efforts and all efforts that make a better cleaner place. Here are some ways to celebrate Earth Day with your readers.

Wear Vintage-Head to Toe!

There’s no better way to show your readers the value of 2nd hand clothing than by wearing it yourself. Shopping second hand is pretty accessible for most so share some of your thrifting tips and tricks and favorite places to find 2nd hand finds.

Swap/Shop/Win with Your Stuff

Finally, clean that closet of yours and let readers swap with an item of their own or buy your former things. Also in the spirit of cleaning and reusing, take some of the best things in your never to wear again pile and have an Earth Day giveaway.

Earth Day Sales

There are a lot of ethical stores doing Earth Day deals. For example Nau andAbe’s Market are both having Earth Day specials. This is a great way to introduce your readers to ethical stores while showing some love for ethical shops you believe in.

Green DIY’s

If you’re a crafty blogger show it off! Share a green DIY, reusing and upcycling something you already own or can find in a normal household.

If you’re not so crafty share a green DIY roundup. Be sure to source all the DIY’s and credit and link back! You can find some great green DIYS at Crafting a Greenworld or go on to Pinterest and type in “green crafts” or “upcycling”.

Have Your Readers Take a Pledge

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One of my favorite pledges is this Slow Down pledge that comes from Slow Fashioned. But whether you take a pledge that already exists or make one up of your own; ask your readers to take it with you. Make the pledge honest and thoughtful and in the spirit of Earth Day.

 

How will you be celebrating Earth Day with your readers?!?

 

Jamillah writes at made-to-travel about ethical shopping and happy things. You can find her on twitter @made2travel.

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Sustainable Style at the Oscars

Celebrities can have a huge influence on fashions and trends and it was fantastic to see so many celebrities opting for sustainable style at the Oscars this year, showing just how amazing eco fashion can look. The very fact that so many celebrities decided to don something amazing and sustainable for this years event, shows that people are starting to take sustainability seriously.

Livia Firth Oscars

 

Image credit – Eco Age

Livia Firth has been looking stunning for many seasons with her Green Carpet challenge which she co founded in 2010. Such a fantastic project which is inspiring many people to try and minimise the impact of their style on the environment but getting everyone talking about eco fashion and even getting plenty of hi end designers involved along the way. For the Oscars Livia wore a beautiful Grace Kelly-inspired dress made from GOTS certified organic silk made by New Zealand-born designer Emilia Wickstead. She also showed that she is totally up for recycling by accessorising with the same Roger Vivier shoes and clutch as she wore for the last two academy awards.

Bond Girl, Naomie Harris wore a dress featuringr ecycled zippers, vintage glass beads, and embellishments made from discarded candy wrappers by Ghanian designer Michael Badger who was also the winner of the Red Carpet, green dress challenge.

Anne Hathaway vegan shoesImage credit – Ecorazzi

Anne Hathaway has become known for her choice of vegan shoes and she did not disappoint at this years Oscars with her choice of custom cruelty-free pumps by Giuseppe Zanotti.

helen Hunt Oscars dressImage credit – Metro

Helen Hunt, Best supporting Actress Nominee really turned heads in a stunning blue gown from the H&M Consious Collection. An interesting choice that combines both high street and sustainable fashion proving that it is completely possible to look amazing in eco fashion on a budget.

These were just a few of the sustainable and stylish outfits that were worn for this years Oscars, there was plenty more including some ‘made in the US’ fashion. What do you think of the Eco fashion at this years Oscars. Has it inspired you at all?

With warmest wishes

Ceri x

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

 

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We Need You! The Wartime Challenge 2013

the wartime challenge

We need you! The Wartime Wardrobe Challenge 2013

Fellow ethical fashionistas and bloggers, lovers of all things green, vintage and Fairtrade, I come bearing festive news of an ethical fashion challenge designed to change the way we think about our wardrobes, promote the ethical fashion cause and raise some much-needed money to support garment workers worldwide.

So, what is it?

The Wartime Wardrobe Challenge is based on the clothes
rationing system introduced in June 1941 in response to the shortage of
materials and need for factory space to produce war supplies. In short,
everyone was expected to make only essential clothes purchases, and make the
most out of their existing wardrobes using the principles of ‘Make Do and
Mend’. The coupon allowance for men and women during this time was 66 coupons,
with different garment types attracting different coupon values (e.g. a dress
was 7 coupons and a coat was 14).

In 2013, Meg (the Double Life of Mrs M) and I (Nik of Little House in Town) will be challenging ourselves to live within these ration restrictions, but (of course) with an ethical twist!

Any items purchased that are deemed ‘unethical’ will be penalised
- attracting a higher coupon charge than their counterparts. We will also be
encouraging re-use and repair by making all second-hand and vintage purchases coupon-free, as well as allowing free use of sewing materials and existing fabric stocks.

In addition, any overspend on our coupon allowance will result in a hefty fine – the proceeds from which will go to garment worker charities.

(You can see the full list of coupon values and rules here.)

 What can I do?

Throughout 2013, in addition to blogging our progress in the challenge, Meg and I will also be sharing practical, useful advice and tutorials to highlight the issues in the fashion industry, get to grips with the background of ethical fabrics, learn new skills in making and repairing our clothes, and experiment with clothes washing techniques and item care.

Of course we would love for you all to sign up and take part in the challenge with us, blog your own progress and display our lovely badge for the world to see. But even if you choose not to join in with us, there are other ways that you can help us raise awareness of the challenge and (therefore) the benefits of curating an ethical wardrobe.

  1. Share your shopping/mending/making skills with us!
    Take over our blogs for the day and showcase your talents, or teach us how to
    do something new.
  2. Follow us on Facebook (Nik, Meg) and Twitter (Nik, Meg) and share our progress with your
    followers (#WWC).
  3. Let us know about any ethical fashion posts
    you’ve done on your own blog that could be of use to us in the challenge, so we
    can share them with other participants.

Or anything else you can think of! The key aim of this challenge is to bring awareness – of the fashion industry, of the alternatives available, of the simple ways each person can make a difference. We, as ethical fashion bloggers, are the natural ambassadors for all of these things and if with our knowledge and influence we can convince one single person to change their habits for good then I think it will have been a good use of my 2013.

A very Merry Xmas to everyone, and here’s to an ethical 2013 (said in Queen’s Speech-esque voice)!

For further information on the challenge, email nicola@littlehouseintown.co.uk or visit www.littlehouseintown.co.uk / thedoublelifeofmrsm.wordpress.com  

 

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UK Ethical Fashion Events

london2vb

London and the UK are buzzing about ethical and sustainable fashion lately. There are plenty of events going on over the next month if you would like to get involved, so I thought I would share some of them with you. If any Ethical Fashion Bloggers are going along and would like to cover an event for this blog, please let me know.

8-26th October – Pure Thread - Shopping Event
British shoppers with a conscience and an eye for fashion get the opportunity to touch, feel and buy into the world’s hottest sustainable style brands. Jocelyn Whipple, leading light of Livia Firth’s Green Carpet Challenge™ joins with Jill Heller, owner of New York’s legendary Pure Thread to host this exclusive event. Finally British shoppers get a chance to try exquisite ethical brands from Kami Organic to Stewart & Brown, Henrietta Ludgate to Beautiful Soul, brought together for the first time in the UK. These are the brands proving to the world that ethics and chic go together. These brands are helping to redefine ethical fashion across the world.

This retail event runs from 8-26 October, daily from 10am – 6pm at 67 Old Street, London EC1V 9HW, Sunday by appointment.

26th October ‘Spark’A creative fundraising event by Mayamiko Trust in collaboration with Slaves of the Extraordinary

A creatively charged night of up-and-coming ethical designers, musicians, performers and artists, all coming together to raise money and promote the works of Mayamiko Trust, as well as showcase their amazing artistic talents. The fashion showcase will include, Mayamiko Designed, African Fashion Week rising star MIA by Mia Nisbet , Fair & True, AFOL Milan Fashion School with shoes by Beyond Skin. Musicians include State of Bengal, Bam Bam Drum Band, Randolph Matthews and Michelle Cade, with performances from Slum Civilians with music by Stephen Thomas Clarke and illustrations by Lisa Hawthorn

Spark will be held at Corbet Place Elys Yard 15 Hanbury Street E1 6QR (Off Brick Lane) on Friday 26th October. Tickets for the event are £15 per person including a drink on arrival. Tickets available from http://www.mayamiko.org/sparkevent/

8th November – Oxford Fashion Week – Ethical Fashion Fair

A variety of pop up stalls, catwalk shows, workshops and speaker events.

The Town Hall, Oxford, 12-5pm, admission free

For further info go to http://oxfordfashionweek.co.uk/ethical-fashion-fair

12th November – Fashioned for Freedom

Fashioned For Freedom hosted by online marketplace House of Beth and  is the ethical fashion event of the year on the 12th November at the striking St Mary’s Church using high fashion to raise funds for those directly involved in the prevention, rescue and reintegration of victims of human trafficking. The event will premiere the innovative fashion film ‘Flight’ directed by the well-known Tamzin Haughton as well as acts
and brief talks from the sustainable fashion expert Amisha Ghadiali and Vice
Chair of the Human Trafficking Foundation Baroness- Butler Sloss. There will also an auction of the ethical designer dresses from the film and an open wine bar and music.

St Mary’s Church, Wyndham Place, York Street, London W1H 1PQ,  7-10pm

Purchase tickets here: http://www.houseofbeth.com/collections/frontpage/products/fashioned-for-freedom-ticket

EJF Popup Shop – Until 20th November

‘Just by EJF’at 46, Carnaby Street is the new home for EJF’s exclusive Vivienne Westwood War/Peace t-shirt which has been designed to raise awareness of EJF’s No Place Like Home campaign for climate refugees.

Shop with a guilt-free conscience and green your wardrobe this autumn with designer, organic, fairly traded, climate-neutral cotton t-shirts. All profits from the t-shirts go to UK charity Environmental Justice Foundation (EJF).

Shop with a guilt-free conscience and green your wardrobe this autumn with designer, organic, fairly traded, climate-neutral cotton t-shirts. All profits from the t-shirts go to UK charity Environmental Justice Foundation (EJF). ‘Just by EJF’ will also be selling ‘new’ exclusive designer organic t-shirts by From Somewhere, Martina Spetlova
and Eley Kishimoto as well as styles from previous collections including Katharine Hamnett, John Rocha, Allegra  Hicks, Alice Temperley and Christian Lacroix. The t-shirts have been worn by a host of EJF celebrity supporters  including Lily Cole, Naomi Campbell, Emilia Fox, Gemma Kidd, James Blunt, Gillian Anderson and many more.
 

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Ethical and Sustainable Fashion Events

It is not long now until London Fashion Week and I know many bloggers will be receiving invites to many different shows and events that will be going on in the capital. I would just like to share with you some of the events that are focusing on sustainability / ethics in the fashion industry that I thought may be of interest.

THE ECOLUXURY FASHION EXHIBITION

ECO can definitely be LUXE and is being proved through ECOLUXE LONDON exhibitors’ work.Ecoluxe London, launched by Miriam González Durántez – in September 2010, is a not-for-profit organisation promoting sustainable luxury . It has managed to become the leading ethical fashion platform in the UK .

EcoLuxe London, the bi-annual ethical luxury fashion exhibition, opens on the 16th/17th of September 2012 (Sunday 12:30pm-8pm and Monday 9am-8pm) at London’s Kingsway Hall Hotel, 66 Queen Anne Street Covent Garden.

Created by ethical designers for ethical designers, EcoLuxe London promotes high end, sustainable fashion designers and brands and is open to press and fashion buyers who are looking for high quality and exclusive brands with a conscience.

London Fashion Weeks First Vintage Show

Retrospective is an exciting new London Fashion Week show and party that explores the past to predict next season’s trends. Taking place at Bloomsbury Ballroom on Saturday 15 September 2012, Retrospective will feature catwalk shows exhibiting beautiful one-off pieces from the world’s finest design houses and collections.

Founded by Bourne & Hollingsworth, the creators of the hugely popular Blitz and Prohibition parties Retrospective will be the first event during London Fashion Week to show the cyclical nature of styles and trends, whilst offering the fashion industry the chance to indulge their love of vintage and period design.

Retrospective has teamed up with the best vintage experts in London to create a show that features fashions from the 1920s right through to the 1980s. From shops like

Peekaboo Vintage and costumiers Violet’s Box, the brands involved in Retrospective are all well respected within the fashion industry and well known in the public consciousness.

Retrospective will be open to the public, allowing ticket holders a glimpse into one of the most exciting events in the capital’s calendar, and offering high fashion for all. The evening begins with a reception of cocktails and canapés. Then guests will be seated to enjoy catwalk shows featuring designs from names such as Mary Quant, Givenchy, Ossie Clark, Chanel and Dior. Mixing gowns, accessories and casual wear from over 50 years of fashion, each look will be selected and styled to reflect the current and future trends being showcased during London Fashion Week.

For further information and to buy tickets visit www.fashionretrospective.com

Conscious Swap Shopping Event

This is no ordinary shwop-shopping event, ‘Conscious Swap Shopping’ is an initiative created by the behavioural change social enterprise Wakeup Campaign.

Launching for part of London’s Design Festival, the events will be an exploration of our consciousness through the way we consume, behave, shop and feel by introspectively debating on identity, habits, behavioural patterns and the psychoanalysis of our shopping rituals.

Not only will you have the opportunity to bring your clothes and swap them for new ones, there will be a Q&A session where influential guest speakers from the sustainable fashion, lifestyle & academic sphere will be discussing their work.

Further details and tickets http://wakeupcampaign.eventbrite.com/

There is of course also Estethica exhibition, you can find more details here www.londonfashionweek.co.uk

Image from www.fashionretrospective.com

 

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How to be an Eco Warrior (ess) – An Event by BITCH Online

I was recently invited along to an event by BITCH Online, How to be an Eco Warrioress. The event was a eco business event aimed and social entrepeneurs and promised a number of speakers from ethical fashion, beauty and social entrepreneurship industries discussing the eco choices they make and giving their stories and expertise on how to successfully set up and run an eco business. I had never heard of BITCH Online before and was slightly concerned that the whole event would be a little unfriendly but was pleased to hear that bitch actually stands for ‘Bold, Intelligent and Totally In Control of herself’!

The event was very friendly and the hosts incredibly welcoming. We were greeted with a glass of wine which got the evening off to a good start and had the chance to chat with the other attendees before taking our seats to listen to the speakers, all hugely informative, inspirational and entertaining to listen to.

The speakers were:

Servane Mouazan, Managing Director founded Ogunte, A Social Innovations Development company in London and Rio to help female social innovators be more influential and better connected.

Seraphina Davis, Partner and head designer at Nancy Dee – affordable, designer fashion label since 2008 with emphasis on day-to-night jersey dresses in unique prints that translate easily from home to office to evening out.

Elena Corchero- Technology Artisan, Founder of Lost Values which holds the vision of innovating craft by melting it with technology and vice versa, to inspire a future where design is environmental and emotional yet smart and playful

Lucy Tammam – a Creative Director of The House of Tammam that is world renowned for its hand crafted couture evening and bridal designs, an expert in eco-couture wedding gowns based in Bloomsbury.

Inspiration and Challenges

I was particularly interested to hear Seraphina, as I really love Nancy Dee. She talked about the challenges that she had faced in finding suppliers and manufacturers and how there was no easy way and how she had used a combination of trial and error and networking. I loved her answer to why she choose to go down the ethical fashion route ”the question to those doing it ethically is why aren’t you doing it ethically”.

Lucy Tammam described how when she started out, starting her own label was the only option as back then the only options of places to work were unethical or un attractive. She also experienced issues with finding suppliers in India and communicating with them and how they didn’t seem to understand that “London Fashion Week would not wait for them”. She stressed how important it was to be “strong willed and motivated or you would just give up”.

Elena Corchero was frustrated with fashion in general and found following trends quite meaningless.  She believes that “anything is possible and wanted to focus on the things that really mattered” As a designer she believes she has a huge responsibilty as someone will consume what you are designing and you can change the way that people interact and behave.

The Contradiction of Marketing and Sustainability

This is an interesting point that I thought was particularly relevant to fashion bloggers. How can you promote sustainability whilst encouraging people to buy new clothes? Lucy commented that you can do this by encouraging people to  buy better things that they actually value. Seraphina agreed saying that you can “create pieces that you invest in, made from quality fabrics and that last a long  time” she stated that she would “like to think that a women would buy a dress and still be wearing it in 10 years time”. Servane also highlighted how the life of a product can be extended by sharing, lending and buying second hand.

Marketing the Ethical Aspect

Seraphina explained how many customers of Nancy Dee don’t even realise that they are buying an ethical brand. She said ” we are pushing it little by little but we don’t want to preach because it is boring”

All in all it was a fantastic evening and the speakers made some really interesting points which are relevant to not only those setting up a fashion brand but those treating their fashion blog as a business with the aim of promoting ethical fashion. Unfortunately I had to dash off to catch my train home but would have loved to have stayed a bit longer and chatted to the many interesting people who attended.

Bitch Online will be running more interesting and informative events in the future. You can stay informed by signing up to their newsletter on the website www.bit.ch-online.co.uk or by following on Facebook or Twitter.

With warmest wishes

Ceri x

All Images courtesy of Bitch Online

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