Since landing in my new home city of Sydney, Australia I’ve been delving deeper and deeper into the Aussie ethical fashion world. There is a definite difference in designers and size of the ethical fashion market compared with London, but the unique flare that these Antipodeans neighbours bring, more than make up for it. The designers that stand out from the crowd for me are Ginger & Smart.

Ginger & Smart are sister duo Alexandra and Genevieve Smart, who founded the brand in Sydney over 10 years ago in 2002. They are one of the few high-end designers in Australia to be accredited by Ethical Clothing Australia. Their designs project a cool sophisticated confidence that any women would be happy to encapsulate and epitomise eco-chic.

The array of pink garments and accessories is right on trend for AW13.

AW13 Pink Trend

The newly launched diffusion collection AKIN by Ginger & Smart, feature a range of mini and party dresses with modern graphical prints. Appealing to a broader and younger market.

AKIN collection

AKIN by Ginger & Smart by techstylista featuring dresses

Between Somewhere & Nowhere AW13 is the latest collection and features some striking patterns and shapes.

Between Somewhere & Nowhere AW13

Between Somewhere & Nowhere AW13 – Ginger & Smart by techstylista featuring a longsleeve dress

Ginger & Smart will be featuring their latest collection at this year’s Mercedes Benz Fashion Week Australia event. It’s not hard to see why these designers have fast become my favourite Aussie brand, I’m hoping to get into the their collection show to see this style duo up close and personal.

Davinia writes at Tech Stylista about all things to do with ethical fashion and how you can be fashion conscious whilst being kinder to the planet with an injection of weekly technology stories to keep your manicured nails on the pulse. Follow @techstylista on Twitter.

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