Ethical Fashion Blogging for 2015

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

The ethical fashion blogging community is an extremely passionate, tight-knit bunch, of which I am proud to be a part. We use our voice to promote a range of issues from sustainable fabrics through to corporate social responsibility.

Peer into the Twitter-verse (a mash-up of Twitter universe) and you will read a range of tweets around topics such as:

* Is Organic Cotton Really Sustainable?

* How Ethical Fashion is Helping the Lives of Women

* The Big Fashion Labels Embracing Sustainability

* ‘No Shopping’ Challenge

We don’t only use Twitter. We’re embracing Pinterest, Facebook and Instagram too.

Our community is also increasing in size with bloggers and brands jumping on board “Team Ethical”.

So what can ethical fashion bloggers do in 2015 to keep this momentum going?

Build relationships with brands

The next time you get a press release, event invitation or marketing email instead of just skimming through the information and writing a quick post about the product or brand, why not go one step further and complete a detailed interview? Or better yet, phone the brand and ask for a telephone interview? Follow up by befriending them on social media. Getting to know each other and working together is the only way forward for ethical fashion.

Collaborate with other bloggers

One of the ways to promote ethical fashion is to reach out to ‘normal’ fashion bloggers. Whilst it can be difficult to collaborate with a blogger that doesn’t share the same values, opening the lines of communication is the first step to helping them understand – and hopefully convert to – ethical fashion. And to be honest, I myself wasn’t always an advocate for sustainable and socially responsible fashion. It was through experience (gained first hand when I travelled to China in the hopes of starting a fashion label) and knowledge that I became more aware of the impact of my fashion choices.

Be professional and learn to edit

Like with all other industries, the ethical fashion industry relies on good quality online content to help promote its cause. Posts that are rife with spelling errors, poor grammar and blurry images just won’t suffice. To ensure that we are not seen as ‘cowboy’ bloggers who are too hippie to care about our readers, let’s take blogging seriously and edit our work. You can do this by:

* spell and grammar checking

* checking for punctuation

* writing effective headlines

* checking names are correctly spelled especially names of people and brands

* attributing your sources (especially for photographs and statistics)

* using high quality images

Now I know that I’ve only scratched the surface so if you have any other advice for bloggers, feel free to share them!

Author’s Bio

Jennifer Nini is the founder of Eco Warrior Princess, an eco fashion and green lifestyle blog. She is also member of the Ethical Fashion Forum. She studied Fashion Business, works as a freelance writer and is currently establishing a permaculture farm and organic food business in Australia.

Follow Jennifer on social media:

Facebook
Instagram
Twitter
Pinterest

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7 Favourite Ethical Pinners on Pinterest


wpid-Photo-Jan-26-2013-1123-AM.jpg

I love Pinterest! The inspiration and discovery possibilities are really endless and there are some great great ethical pinners sharing great DIYs, new ethical brands, and various ways to become greener. Here are 7 of my favorites.

A note about my favorites: I totally understand sharing your posts from your own blog on Pinterest, in fact I encourage you to do so! BUT, I really tried to share pinners who are not solely pinning from their own site.

I think pinners who draw from many different places offer way more diversity plus sharing posts and items from other sites is a great way to support shops and blogs you love…so share share share.

1. Jen Bluecaravan

You might have heard of blue caravan, the fabulous ethical design market based in Australia. Jen from blue caravan, has a great mix of boards from street art to tutorials and a variety of ethical products.

2. Hipcycle

Hipcycle is a really amazing online boutique. Everything at Hipcycle is upcycled and I think their product selections are just excellent. As a pinner Hipcycle pins not just items from their shop but also ideas on DIYs and general upcycling desings.

3. Reincarnations Art

Reincarnations Art is also a shop that sells only upcycled items. I think the shop is super charming. They share tons of upcycle DIY ideas and I love how they’ve broken up their pinterest boards into certain items; for example a board for just upcycling doilies or mason jars.

4. Caitlin Bristol

Caitlin Bristol works on the team at Ebay Green. I started to see Bristol’s pins on my Pinterest feed and I was always attracted to them so I decided to randomly follow Bristol, a stranger. I googled her for this post and now my attraction to the ethical fashion she shares and style inspirations makes complete sense to me.

5. TreeHugger

If you’re into green living you probably heard of treehugger, they are one of the larger green sites on the internet. Their boards do have a lot of treehugger posts, but in this case I think it doesn’t feel redundant since they have such a variety of topics and contributors. Their Pinterest account also covers fashion and DIYs which are not frequent subjects on treehugger.

6. Practically Green

Practically Green is a services that helps you become more sustainable and helps you track how green your life is. They also have a great blog. I LOVE this pinterest account it has a lot of great upcycling ideas, along with yummy recipes and green gadgets.

7. ecosalon

First off, YAY(!) times a million ecosalon has returned!!! They’ve found sponsorship and are pumping out new and great content. This makes me super duper super happy. I think their pinterest boards are really fun and varied just like their site, ecosalon also pins from a lot of different sites which makes for great boards and a lot of discovery.

Some Tips for Following on Pinterest

  • Finding Pinners to Follow-If I like someone’s Pinterest account I’ll look to who they’re following. A lot of times I’ll like them too! A great trick when you feel like you need fresh content on your feed.
  • Follow Selectively: Your Pinterest feed is not selective, you can’t really browse by category or type of pinners. So if you don’t follow carefully your Pinterest feed could be clogged with things that don’t interest you.
  • Pick Your Boards: You don’t have to follow every board someone has, only select the boards that really interested you so that your Pinterest feed will be things you really love and want to know more about. For instance a lot of the people I follow have wedding boards, I’m not suuuper interested in this topic so I choose to not follow those boards.

 

Do you guys have any suggestion on who to follow? I would love to hear them! And what are your tips for using Pinterest, what do you love? Hate?

P.S- You can follow Ethical Fashion Bloggers on Pinterest HERE.

Jamillah writes at made-to-travel about ethical shopping and happy things. You can find her on twitter @made2travel.

 

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Style-is.co.uk – A New Search Engine for Sustainable Fashion

Sustainable fashion search engine www.style-is.co.uk

I wanted to share my new website www.style-is.co.uk, a search engine for sustainable UK fashion. Obviously a deliberate plug on my behalf but I also though it would be a useful resource for anyone who would like to shop more sustainably but have found it time consuming or difficult to find exactly what they want or need.

Style-is.co.uk brings together thousands if sustainable and stylish choices from over 100 brands together under one virtual roof. It features clothes, shoes and accessories for men, women and children in a number of sustainability categories including organic, Fair trade, recycled, vintage, vegan and for hire. The site features a wide selection of styles, all chosen for their design but also commitment to sustainability or ethics.

For those looking to shop ethically on a budget, there is also a sales page so you can check out the latest reductions and a number of offers and discounts available on some products listed on the site.

Whether you are looking for an ethical fashion dress by UK designers including Henrietta Ludgate or Ada Zanditon, organic clothing from a ‘Made in Britain’ brand like Seasalt Cornwall, high performance outdoor wear from brands like Timberland and Patagonia, stylish vegan shoes or quirky recycled accessories, we hope you will find a piece of clothing that you can love, treasure and wear for a long time.

I would love to know what you think or if you know of any other useful resources for shopping more sustainably.

With warmest wishes

Ceri x

 

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Blogger Gifts – When to Say No!

As a blogger you’re going to be receiving a lot of pitches from brands approaching you to review items, host a giveaway, or just write about their products or brands. As an Ethical Fashion Blogger, it’s really important to keep your beliefs intact!

Here are some tips that will help you know when to say no!

Define Your Bottom Line

While we’re all Ethical Fashion Bloggers, not every cause has to be your cause and I can appreciate that. What IS important is that you define what you will NOT do. I for example will not feature brands or products that practice unethical manufacturing practices, this is something that is super important to me as a consumer and no matter how awesome the product looks or how popular it is, I will always turn down these products.

Your bottom line could be different, maybe you’re very passionate about animal rights, or being green, or shopping local. Then your bottom line could be featuring only cruelty free products or eco-friendly products or local brands. If your passionate about all of these things then by all means do everything! But define your bottom line and don’t let anything on your blog fall below that.

Ask Questions

Sometimes a brand is a bit vague on the details of their products. This doesn’t necessarily mean that they have practices you don’t believe in, it could just mean that they’ve found this particular pitch to be effective in approaching media. This is why it is super important to ask questions. Example of questions are:

  • What are your manufacturing practices?
  • Where are your materials sourced?
  • What are the intentions and motivations of your brand?

These kinds of questions can help you determine if this is a brand you’d want to promote.

Research

Researching a brand is a must!!! It’s a smart thing to see what their practices have been when working with bloggers. Maybe a brand never provided a prize for a giveaway or the reviews of the product have been not so great. Knowing these things before you get involved with a brand is important.

Be Up Front With Your Policies

Some brands may expect a glowing review just because they gave you free product and it’s really your responsibility to inform and manage their expectations.

So before you agree to review or have a giveaway of a product you should establish what your policies are in reviewing products and be up front with your policies with a brand. Whenever I respond to brands I always tell them my review policy and then forward them a link to my policies and disclosures page so they know what they’re getting into.

Make sure the brand knows that your opinions will be 100% honest, negative or positive. I personally don’t post negative reviews on made-to-travel, so I also let brands know that I will not write about their product if I’ve had a negative experience or I wouldn’t truly recommend it to my readers. This is a personal choice, lots of bloggers write negative and positive reviews–so establishing what you will do is also important. But disclosing your policies and practices to a brand up front will let them know what they can expect from you and gets your relationship off to an honest start.

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Knowing when to say no to a brand really keeps the integrity of your blog and maintains the trust and sincerity you have with your readership. Everything you feature will say something about you, so I really encourage you to put a lot of thoughtfulness into your choices and I hope these tips will help you do that.

So Ethical Fashion Bloggers, what do you think? Have you been working with brands you believe in? Any cautionary tales?

Jamillah writes at made-to-travel about ethical shopping and happy things. You can find her on twitter @made2travel.

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October Ethical Fashion Link Round Up

October is the first ever link round up on Ethical Fashion Bloggers. In this monthly feature we will be sharing some of the most informative, interesting and inspiring posts related to ethical and sustainable  fashion from the members of Ethical Fashion Bloggers. Enjoy!

Made to Travel - Jamillah has some great tips in her Ethical Shopping 101

Project Minima – Pao shares what goes on at a Sewing Rebellion in Chicago!

The Conscience Collective – Stacy shares her 20 ways to keep warm

Oranges and Apples – Franca ponders whether less is more when it comes to clothes.

Learning the Business of Fashion – Marie shares the interesting background, ethics and fashion at Nomads clothing as part of the Ethical Fashion Blogathon.

Emma Waight - Emma reports on the Ecover Shoreditch Swish.

Green Issues Singapore – Agy asks ‘is there a Gangham Style for the environment?’

Vintage Vixen – Vix shares more of her fabulous upcycling projects.

Image from Conscience Collective

 

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My Top 10 Ethical Fashion Sites

Hi Ethical Fashion Bloggers!!! We are so lucky to live in 2012(!) where there is just a plethora of resources out in the world accessible literally by our fingertips. For us ethical fashion bloggers, it’s valuable to read sites that have content we can relate to and be inspired by, and there is no shortage of great ethical fashion sites out there.

This is the very short list of my go to sites for all things ethical! I hope you find tons of new ideas and inspiration from them.

Crafting a Greener World is a wonderful site dedicated to DIYs and crafts that focus on crafting via upcylcing and reusing. Most of their DIYs involve recycling items and using things you already have in your home, PLUS they strive to use green supplies to actually make the craft. You MUST check out the “How to Reuse…” section, it lists ways to reuse common items from old sweaters to computer keyboards! And they take requests! Brilliant!

Daisy Green Magazine is a UK based site that while their focus is highlighting ethical fashion they touch on lots of lifestyle topics like recipes and beauty. Their weekly newsletter is probably one of my favorites to peruse because their content feels very grounded and accessible.

Ecouterre is an amazing place for ethical fashion and ethical fashion design. Their selections are always really current and modern and they do fantastic coverage of NYFW Green/Ethical Shows. The range of ethical fashion is all represented at Ecouterre which makes for compelling content, from DIYs to ready to wear to avant-gard–it’s all really inspiring.

OK! This one is a bit of a cheat!!! Not a total ethical fashion site, but Ecorazzi is one of my favorite reads, it’s like TMZ for conscious consumers. Their tagline “Good Gossip,” is completely true-they keep you posted on the ethical choices being made on the red carpet as well as share all the news on goodness the celebrities you love and love to hate are doing. I mean hellloooo The Situation helping out PETA?!?!

HippyShopper is another UK based online magazine. This site definitely gives a huge range of advice on ethical living and ethical shopping. I think they do a great job delivering ethical fashion news and their ethical roundups always seem very on the pulse of what’s going on.

Beauty Palette is a newer site, but I am obsessed with it! While focused on natural and ethical beauty this site is dedicated to what you also put in your body. The reviews on “Tester Thursdays” are something to look forward to!

If you’re into thrifting Sammy Davis Vintage is an incredible place for inspiration. She’s a NY based blogger who dedicates her site to thrifting. Her style is suuuper unique but she shares way more than that…everything from making fashion from the 30′s current or bringing back the 90′s in a modern way via thrifting, she really does tackle it all!

Magnifeco really brings an editing eye with sophisticated taste to all their ethical fashion highlights. They also cover ethical events and brands from NY to London so I think it’s really relevant to a lot of locales.

Ecofabulous is another site that has a lot of topics, they really encompass what their tagline says, “stylish, sustainable, living.” Their ethical fashion section is filled with news on new collaborations and products for the conscious consumer and their roundups are very timely and relevant.

I would be remiss not to mention the awesome site that was Ecosalon. Besides covering great ethical fashion and ethical fashion events ecosalon covered many many topics. I loved their quotes roundups i.e. 30 Quotes on Overcoming Challenges or 20 Quotes on Style. Sadly, this incredibly prolific site has shut it’s doors down and they are no longer posting. BUT! Ecosalon’s site still lives and you can definitely troll their archives for inspiration.

So there you have it, my top 10 ethical fashion sites! Tell me all about your favorites!

Jamillah writes at made-to-travel about ethical shopping and happy things. You can find her on twitter @made2travel.

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