The ethical fashion blogging community is an extremely passionate, tight-knit bunch, of which I am proud to be a part. We use our voice to promote a range of issues from sustainable fabrics through to corporate social responsibility.
Peer into the Twitter-verse (a mash-up of Twitter universe) and you will read a range of tweets around topics such as:
* Is Organic Cotton Really Sustainable?
* How Ethical Fashion is Helping the Lives of Women
* The Big Fashion Labels Embracing Sustainability
* ‘No Shopping’ Challenge
We don’t only use Twitter. We’re embracing Pinterest, Facebook and Instagram too.
Our community is also increasing in size with bloggers and brands jumping on board “Team Ethical”.
So what can ethical fashion bloggers do in 2015 to keep this momentum going?
Build relationships with brands
The next time you get a press release, event invitation or marketing email instead of just skimming through the information and writing a quick post about the product or brand, why not go one step further and complete a detailed interview? Or better yet, phone the brand and ask for a telephone interview? Follow up by befriending them on social media. Getting to know each other and working together is the only way forward for ethical fashion.
Collaborate with other bloggers
One of the ways to promote ethical fashion is to reach out to ‘normal’ fashion bloggers. Whilst it can be difficult to collaborate with a blogger that doesn’t share the same values, opening the lines of communication is the first step to helping them understand – and hopefully convert to – ethical fashion. And to be honest, I myself wasn’t always an advocate for sustainable and socially responsible fashion. It was through experience (gained first hand when I travelled to China in the hopes of starting a fashion label) and knowledge that I became more aware of the impact of my fashion choices.
Be professional and learn to edit
Like with all other industries, the ethical fashion industry relies on good quality online content to help promote its cause. Posts that are rife with spelling errors, poor grammar and blurry images just won’t suffice. To ensure that we are not seen as ‘cowboy’ bloggers who are too hippie to care about our readers, let’s take blogging seriously and edit our work. You can do this by:
* spell and grammar checking
* checking for punctuation
* writing effective headlines
* checking names are correctly spelled especially names of people and brands
* attributing your sources (especially for photographs and statistics)
* using high quality images
Now I know that I’ve only scratched the surface so if you have any other advice for bloggers, feel free to share them!
Jennifer Nini is the founder of Eco Warrior Princess, an eco fashion and green lifestyle blog. She is also member of the Ethical Fashion Forum. She studied Fashion Business, works as a freelance writer and is currently establishing a permaculture farm and organic food business in Australia.
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