Ethical Fashion Blogging for 2015

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

Guest Blogger Jennifer Nini poses for Synergy Organic Clothing

The ethical fashion blogging community is an extremely passionate, tight-knit bunch, of which I am proud to be a part. We use our voice to promote a range of issues from sustainable fabrics through to corporate social responsibility.

Peer into the Twitter-verse (a mash-up of Twitter universe) and you will read a range of tweets around topics such as:

* Is Organic Cotton Really Sustainable?

* How Ethical Fashion is Helping the Lives of Women

* The Big Fashion Labels Embracing Sustainability

* ‘No Shopping’ Challenge

We don’t only use Twitter. We’re embracing Pinterest, Facebook and Instagram too.

Our community is also increasing in size with bloggers and brands jumping on board “Team Ethical”.

So what can ethical fashion bloggers do in 2015 to keep this momentum going?

Build relationships with brands

The next time you get a press release, event invitation or marketing email instead of just skimming through the information and writing a quick post about the product or brand, why not go one step further and complete a detailed interview? Or better yet, phone the brand and ask for a telephone interview? Follow up by befriending them on social media. Getting to know each other and working together is the only way forward for ethical fashion.

Collaborate with other bloggers

One of the ways to promote ethical fashion is to reach out to ‘normal’ fashion bloggers. Whilst it can be difficult to collaborate with a blogger that doesn’t share the same values, opening the lines of communication is the first step to helping them understand – and hopefully convert to – ethical fashion. And to be honest, I myself wasn’t always an advocate for sustainable and socially responsible fashion. It was through experience (gained first hand when I travelled to China in the hopes of starting a fashion label) and knowledge that I became more aware of the impact of my fashion choices.

Be professional and learn to edit

Like with all other industries, the ethical fashion industry relies on good quality online content to help promote its cause. Posts that are rife with spelling errors, poor grammar and blurry images just won’t suffice. To ensure that we are not seen as ‘cowboy’ bloggers who are too hippie to care about our readers, let’s take blogging seriously and edit our work. You can do this by:

* spell and grammar checking

* checking for punctuation

* writing effective headlines

* checking names are correctly spelled especially names of people and brands

* attributing your sources (especially for photographs and statistics)

* using high quality images

Now I know that I’ve only scratched the surface so if you have any other advice for bloggers, feel free to share them!

Author’s Bio

Jennifer Nini is the founder of Eco Warrior Princess, an eco fashion and green lifestyle blog. She is also member of the Ethical Fashion Forum. She studied Fashion Business, works as a freelance writer and is currently establishing a permaculture farm and organic food business in Australia.

Follow Jennifer on social media:

Facebook
Instagram
Twitter
Pinterest

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Rana Plaza Collapse – How Fashion Bloggers Can Make a Difference

As the number of deaths on the Bangladesh building collapse continues to rise, the fashion brands involved discuss how they will help the victims and their families  in the aftermath of what has turned out to be the most deadily of disasters in the Bangladesh garment industry. Whilst 24th April 2013 was a dark day for the fashion industry, the building collapse that happened that day was by no means an isolated incident. Death and injury are common place amongst garment industry workers in Bangladesh driven by poverty and struggling to produce low cost clothing on tight time scales in dangerous and inhumane conditions. Compensation is needed for the victims and their families but there needs to be more done to prevent similar tragedies from happening in the future.

Whilst the fashion industry thinks about what should be done if anything and talk continues over greater regulations in Bangladesh, it seems that consumer voice and demand could be the most important factor in driving sustainable change in the fashion industry.

How Can Fashion Bloggers Make a Difference?

One of things that I have always loved about fashion blogging and reading fashion blogs is that they give an independent view of fashion standing apart from the industry in many ways and refusing to be dictated to on what they should or shouldn’t wear. Bloggers not only have a voice as consumers of fashion but also have varying levels of influence over others and their buying choices.

Through their blogs and other social media platforms, I believe that fashion bloggers can make a difference and drive change, creating a greater awareness amongst consumers of the issues within the fashion industry. Here are just a few ways that you as a fashion blogger can make a difference and help to ensure that a tragedy like that of the Rana Plaza in Bangladesh on 24th April never happens again.

Join the call for change

Join Ms Wandas 1% Campaign calling for companies to invest a minimum of 1% of their profits to ensure the human rights of garment workers are properly protected. You could also tell your readers about these campaigns. Facebook and blog badges and Twitter Avatars are also available at Ms Wandas.

Sign the petition Amirul Haque Amin, President National Garment Workers Federation in Bangladesh to ensure safety for workers & compensate victims of building collapse and the Clean Clothes Campaign petition telling brands to take responsibility and sign the Bangladesh Fire and Building Safety Agreement share it through your social networks.

Write to the CEO’s of brands or contact them through Twitter and Facebook to ask them to take full responsibility for their supply chain ensure safety for those working in it.

Increasing Awareness

Thinking carefully about what you buy is not only a good way to be a good consumer but also to set an example and inspire others to do the same. Each fashion blog is unique and different and can find a new and interesting way to raise awareness of issues in the fashion industry and encourage responsible consumption. This could be by posts directly discussing the issues to commentary on the choices of clothes that you make and why, to featuring ethical fashion brands in your outfit posts or telling the story behind your clothes and how they were made.

As a fashion blogger you are ideally placed to inspire others to be responsible consumers with your unique and creative style. In addition as consumers we all hold the power to drive change in the fashion industry and to help ensure that such a terrible disaster will never happen again.

How will you be making a difference?

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

Image credit

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Some dates for your diary

 

Today is launch day for Ethical Fashion Bloggers and I am super excited. Remember you don’t have to just blog about ethical fashion to join us, we welcome anyone with an interest in ethical fashion or concerns about the impact of fashion. The more the merrier!

So to get us started, here are just a few dates for your diary. All members will also receive newsletters which will give you updates and reminders on everything that is going on.

All of our link exchanges will always take place on a Wednesday, with all links to be submitted by the previous Monday. Generally we will try and do an outfit challenge on the first week of each month and a DIY round up on the second week of each month.

  • Our first outfit challenge round up will take place on 9th November (please submit your links by 7th November). The theme will be an ethical version of your favourite catwalk look for AW11. I will be giving more detail about this in a separate post soon.
  • Our first DIY round up will take place on 16th November (please submit your links by 14th Nov) again I will be giving more details soon.
  • I don’t have any exact dates yet for our first meet up but hope that it will be in January 2012.  Our first online clothes swap will be in March 2012.

I look forward to getting to know more about you and your blogs. If you would like to guest post for the Ethical Fashion Bloggers blog, please get in touch.

With warmest wishes 

Ceri

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5 Ethical Ways to Monetise Your Fashion Blog

Being ethical and making money from your fashion blog don’t have to be mutally exclusive. You just need to stay true to your values and not get tempted by offers that don’t fit. Here are just a few ideas of ways that you can make money without compromise:

  • Advertising – Set yourself an advertising policy on what type of advertising you will and won’t accept. Why not try making  a list of companies that you would llike to work with and try and approach them direct. Networks will usually also allow you to accept or reject ads as you like.
  • Affiliate marketing – there are a number of ethical companies with affiliate marketing programmes. Try People Tree, Fashion Conscience and Natural Collection. Once our community becomes a little more established, I hope to contact some of the affiliate networks to see if they can get more ethical brands and retailers in board for our members to promote.
  • Selling second hand or vintage clothing – you can set up a shop through ebay and use your blog to promote it.
  • Sellling upcycled fashion or accessories – again you can use your blog to promote a shop or store on a marketplace like Etsy or Folksy.
  • Promote your services – are you a writer, photographer, model or designer. Your blog is a great way of promoting your service and getting more work.

If you have any other ideas for ethical ways to monetise your blog, please add them to the comments!

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