Ethical Brands in London – Fair + True

For our latest challenge on Ethical Fashion Bloggers, I was tasked with showcasing a London Designer / brand with an ethical focus. One of the things that I really love about London is that has such a diversity of cultures often reflected in its amazing eclectic fashion and style. Eclectism meaning “the borrowing of a variety of styles from different sources and combining them” (Hume 1998, 5).

London FashionLondon Fashion by styleeyes1-333

Fair + True combines locally (London) produced with fair trade fashion from abroad with a signature style of bold bright, bright and colourful pieces in contemporary styles with African inspired prints. I love that each piece from the Fair + True collection can be used to create  a truly eclectic London outfit.Pretty London Fashion

Being such a fan of bold and bright prints, I couldn’t help but choose Fair + True to post about accessorised with a little Vivienne Westwood (for Melissa) and Tatty Devine. All three with very strong links to London and its vibrant fashion scene.
Printastic

What do you think of London Style? Will you be rocking bold and bright prints this spring?

Ceri writes at Style Eyes Ethical Fashion Blog and is the founder of style-is.co.uk. You can find her on twitter @StyleEyes.

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